Self-Service User Template for LUCIRA® by Pfizer (DTC)

The user guide is here to help you understand how the custom blocks and functionalities on your site work. For all generic self-service guidance, you can visit our documentation site.

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Chapter 1: HomePage

Chapter 2: Covid-19 or the Flu?

Chapter 3: Why LUCIRA® by Pfizer?

Chapter 4: Using the Test

Chapter 5: The Science

Chapter 6: LUCIRA® Connect

Chapter 7: FAQ (Frequently Asked Questions)

Chapter 8: More Info

Chapter 9: Authorized Labeling

Global Section

Homepage

Columns block

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Adding the first paragraph will display as bold on the website.
  • Refrain from adding additional rows and columns as this could adversely affect the layout design

Hero block

  • It is mandatory to add both images to ensure responsiveness on mobile and desktop devices.
  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.

Columns block

This section contains information about column title, subtitle, and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional rows and columns as this could adversely affect the layout design

Column block (Where Can I Buy It)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional rows and columns as this could adversely affect the layout design


Column block (Fast Results)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Convenient 2-in-1 Testing)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Easy-to-Use Lab Testing at Home)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Covid-19 or the Flu?

Columns block

This section contains information about column Label, title, and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (COVID-19 is still out there—and flu is always a concern.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Acting early may make a difference.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Explore the Science)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Why LUCIRA® by Pfizer?

Columns block

This section contains information about column Label, title.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Columns block

This section contains information about column title and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (Quickly test, with results in only 30 minutes)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Modern testing technology in 3 easy steps)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Easy to order and purchase)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Ready to get testing?)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Using the Test

Columns block

This section contains information about column Label, title.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (What is in the box.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Perform your at-home test with LUCIRA® by Pfizer in 3 steps.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block(swab)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Stir)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Detect)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Understanding results from LUCIRA® by Pfizer.)

This section contains information about column title and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (Reading LUCIRA® by Pfizer Test Results)

This section contains information about column title and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Card block (Positive results light up on the right.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (After the test is complete)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Explore the Science)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

The Science

Columns block

This section contains information about column Label, title, and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Columns block (Image Column)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Columns block (A different technology than rapid antigen tests.)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (Ready to get testing?)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

LUCIRA® Connect

Columns block

This section contains information about column Label, title, and paragraph.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (Can help you:)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Column block (Ready to get testing?)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

FAQ (Frequently Asked Questions)

Columns block

This section contains information about column Label, title.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Accordion

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns as this could adversely affect the layout design

More Info

Column block

This section contains information about column Label, title.

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Columns block

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Authorized Labeling

Column block

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design.

Column block (LUCIRA® by Pfizer COVID-19 & Flu Home Test Labeling)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Columns block (LUCIRA® by Pfizer COVID-19 & Flu Home Test (OTC) Labeling)

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • Refrain from adding additional columns and rows as this could adversely affect the layout design

Global Blocks

Left side navigation block

The navigation part has the logo of Lucira by Pfizer.

Slim Banner Pink


Emergency Use Authorization block

This block contains navigational elements for all pages as well as contact information.

  • Character count is unrestricted; the block will automatically adjust its height to accommodate the text. Use the superscript for Lucira ® trademark Symbol.

Hero block

  • Please do not edit the "Section Metadata" block. Any editing of this block can cause issues throughout your webpage.
  • It is mandatory to add both images to ensure responsiveness on mobile and desktop devices.

Adding Alt text

Seperator component

This is a standard Pfizer implementation and can be edited in the global/popups/external-link-popup.docx. Whitelisted domains can be added to global/popups/external-link-whitelist.xlsx

Note: if new-tab column contains the value of self, it will open in the same tab, else it will open in new tab.